Dự án VIDEO CONTENT MARKETING

  • Đơn vị: DKT INTERNATIONAL
  • Địa chỉ: VIET NAM
  • Website: https://www.dktinternational.org/country-programs/vietnam/
  • Thực hiện bởi: DGL MEDIA VIETNAM

Phóng sự nhân vật, nhân kỷ niệm DKT 25 năm có mặt tại Việt Nam với thương hiệu BCS OK

DKT Vietnam was established in 1993 and today operates in all 63 provinces and cities. DKT’s social marketing program makes condoms, oral contraceptive pills, and other modern methods widely available through national distribution networks. DKT also conducts targeted interventions that focus on populations at risk of HIV/AIDS and sexually transmitted infections. 

DKT Vietnam’s OK and Super Trust condoms and New Choice oral contraceptives are currently available in over 11,000 outlets. A field sales force of over 50 individuals handles these outlets through a private sector distributor.

DKT Vietnam has created a unique public-private distribution network by partnering with HIV/AIDS authorities in the provinces who act as a bridge between DKT and over 2,000 nontraditional outlets, such as bars, karaoke clubs, night clubs and hotels. Many of them are located in provinces where unsafe sex practices are the norm.

DKT Vietnam’s involvement in HIV/AIDS prevention began in 1998. DKT established new distribution programs to target vulnerable populations of young males and intravenous drug users. Currently, DKT implements the needles social marketing project funded by AusAID to provide needles and syringes to injecting drug users and condoms to sex workers along the Vietnam-Cambodia border.

 

DGL MEDIA VIET NAM - Truyền thông media thực chiến.

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