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DKT International is a registered, non-profit organization founded in 1989 to focus the power of social marketing on some of the largest countries with the greatest needs for family planning, HIV/AIDS prevention and safe abortion. By doing so, DKT has achieved tremendous health impact, and done it cost-efficiently. Although we work mostly in the private sector, we also support the public sector, often partnering with government health facilities to reach the total market.

Scale: DKT is one of the largest private providers of family planning products in the world, having generated over 36 million couple years of protection (CYPs) in 2017. Five of the ten largest contraceptive social marketing programs in the world are DKT programs. As of 2017, DKT has offices in 24 countries, with a sales presence in 42 countries.

Business-oriented NGO: DKT is an NGO that thinks like a business: We use business skills to address social ills, namely maternal and child mortality and HIV/AIDS. We create brands of contraceptives and other health products to advertise and sell as consumer goods. We have found that this approach inspires more people to use contraception, as many people prefer to access these services through the private sector.

Significant cost-recovery: We recover a significant portion of our expenses through sales: Revenue from products and services covers approximately 70% of our operating costs. This insulates us from changing political climates and donor funding priorities, and gives us increased autonomy. Each year, our donor cost per CYP hovers around the $2.00 mark. This low cost per CYP is made possible through our most sustainable programs — including Brazil, Indonesia, Mexico and the Philippines — as well as our low overhead costs.

Focus on transparency: We are relentlessly transparent, both in our results and finances. At the bottom of every page on this website, you will find a link to “Commitment to Transparency” and “Financial Statements.” We have a page on “Results” on this website (find it under “Resources”). Check us out and let us know at info@dktinternational.org if you have questions or ideas on how we can be more transparent.

Mission

Through dynamic social marketing, DKT provides couples with affordable and safe options for family planning and HIV/AIDS prevention.

DKT works to:

Increase the availability and affordability of a full spectrum of modern birth control methods
Strengthen the supply chain to increase availability of contraception and improve method mix variety
Increase demand and inspire new contraceptive users through advertising and educational campaigns

Vision

DKT is an innovative and adventurous social marketing enterprise that improves people’s lives.

The Name DKT

DKT International is named in honor of D.K. (Deep) Tyagi, who served as assistant commissioner of Family Planning for the Government of India. Mr. Tyagi was the architect of an extensive communication and behavior change program that introduced modern methods of family planning to hundreds of millions of Indians. His success in producing attractive messages and designs greatly increased public awareness of birth control. Although he died at the young age of 41, Mr. Tyagi made a major contribution to his country’s family planning efforts.

DKT Vietnam was established in 1993 and today operates in all 63 provinces and cities. The program has two main components:

A social marketing campaign that focuses on making condoms, oral contraceptives pills and other modern methods widely available through its national distribution network.
Targeted interventions that focus on populations at risk of HIV/AIDS and sexually transmitted diseases.

DKT Vietnam’s OK and Super Trust condoms and New Choice oral contraceptives are currently available in over 11,000 outlets. A field sales force of some 55 individuals handles these outlets through a private sector distributor.

DKT Vietnam has created a unique public-private distribution network by partnering with HIV/AIDS authorities in the provinces who act as a bridge between DKT and over 2,000 nontraditional outlets, such as bars, karaoke clubs, night clubs and hotels. Many of them are located in provinces where unsafe sex practices are the norm.

DKT Vietnam’s involvement in HIV/AIDS prevention began in 1998. DKT established new distribution programs to target vulnerable populations of young males and intravenous drug users. Currently, DKT implements the needles social marketing project funded by AusAID to provide needles and syringes to injecting drug users and condoms to sex workers along the Vietnam-Cambodia border.

In 2017, DKT Vietnam generated 1,452,840 couple years of protection.

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